Revenue Opportunity: Broken Links

Table of Contents

• Preview
• Accessing the Broken Links page
• Configuration  
• Walkthrough

Preview

Accessing the Broken Links page

This report is accessible through the left side navigation menu under 'Business Analytics' then 'Revenue Opportunity'.

Configuration 

This page requires you to set up an Active Rule. To edit the rule, click either the "View Active Rule" button or the wrench icon, both available in the top left corner of the page. 

Clicking the wrench icon opens the Broken Link Rules Version History menu: 

From this menu you can create a new rule via the "+ Create New Version" button or view previous versions through the eye icons to the left of the version number. 

Clicking the "View Active Rule" button will open the Rule Configuration window: 

Here you can choose the error page that indicates a broken link as well as define what a "Serious Shopper" session is. 

Walkthrough

The first widget on the page is the Revenue Opportunity by Device Type. These top cards are clickable and will filter the rest of the page to reflect the filter. 

The tabs in the top left of this widget are clickable, allowing you to view Totals, Revenue Opportunity by Browser, and Actual Revenue Over Time. These graphs can be downloaded as a PNG, JPEG, PNG, or SVG through the hamburger menus indicated in the image below by red circles. 

The next widget is the Broken Links Opportunity Over Time graph. The clickable tabs at the top left corner will filter the rest of the page by the device type chosen. You can download this graph through the hamburger menu on the right.

This graph is viewable as a table by toggling the set of buttons on the right side of the graph. From this view you can export this data using the 'Export' button:

The next widget on this page is a table displaying Revenue Opportunity broken down by browser type, as well as the Actual Sales from both All Traffic and Serious Shoppers with/without Broken Links:

By clicking any of the purple buttons on the left side of the graph, you will open a window displaying the data for the selected browser as a Broken Links Opportunity Over Time graph and a summary of this data in a table. In this example we are looking at the Broken Link Opportunity for all Microsoft Edge traffic.  

The last part of this page is a table that displays the Totals for All Traffic, All Serious Shoppers, and Serious Shoppers with/without Broken Links.

Click the Blue Triangle icon at the top left of this table to view our Customer Journey Analysis or RUM Performance Detail pages.