The Brand Analysis Page

Table of Contents

• Overview
• How to Find the Brand Analysis Page
• Traffic Segment Overview
• Sales Funnel
• Graphs

Overview

The Brand Analysis page reviews performance attributed to your brand over time.

How to Find the Brand Analysis Page

The Brand Analysis Page can be found in the the left-side portal menu under Business Analytics, then Brand Analysis.

Traffic Segment Overview

When you first access the page, you will see your data from over the last 24 hours at the 80^th percentile. The table at the top is an overview of the various traffic segments you have configured, and is sorted by revenue.

Sales Funnel

Below is the sales funnel. Each page is listed with the number of page views from the selected time period. Notice the two tables to the right. To add pages to the sales funnel, simply click and drag from the right to the left. To remove a page, do the reverse.

Graphs

Toggle each of these graphs into a table using the tabs on the left side of the graph. Click on a metric to add or remove it from the graph.

Conversion Rate and Average Conversion Value / Converted Session Over Time:

Total Brand Value, Page Views, and Brand Conversions Over Time:

Average Brand Value and Page Views / Session Over Time: