The Bounce and Exit Analysis report gives you all of the great information listed on the Bounce and Exit Analysis page in the Blue Triangle portal. Let's dive into the details.
- Configuring a Bounce and Exit Analysis Report
- Top Summary Cards
- Over Time Data
- By Onload Data
- Bounce Rate and Onload Table
Configuring a Bounce and Exit Analysis Report
To configure a Bounce and Exit Analysis Report, follow along with the wizard and toward the end you may notice some new options at step 4 - Report Filters. Here they are along with their definitions and some details you may find helpful.
Granularity: This is the degree of detail shown in the graph. With this report, the By Onload Data you'll be getting shows a histogram where the x axis is performance in seconds and the y axis is bounce and exit rate. This setting controls the detail of the x axis, for example, whether the data point goes from 1 to 2 seconds, 1 to 1.5 seconds or 1 to 1.1 seconds.
Discard Sessions Over: This gives you the ability to filter data outside of the 90th percentile, for example. This is very helpful for tuning the report to give you the best representation of your user behavior while filtering out the noise and outliers.
Top Summary Cards
At the top you will see a summary of metrics showing you bounce and exit rate information, page views, conversion rate, page speed and more. Notice we have both a Session Exit Rate and a Page View Exit rate. The Session exit rate is calculated by the number of visitor sessions that left your site. The Page View exit rate is calculated by the total number of page views and the total number of exists. Read over the tool tips for more information.
Over Time Data
The first section of graphs show bounce and exit rate percentages over time. You can switch between graphs by selecting the tabs above the graph.
The first graph here shows the average bounce and exit rate over time for all pages. You can also see onload, revenue and orders on this graph for more context by clicking the legend items.
Switch between the graph and table view of the data by clicking the tab. You can export the graphs using the hamburger menu in the top right, and you can export the tables by clicking the export button also in the top right.
By Onload Data
The next section of graphs show a histogram of bounce and exit rate by Onload time. You can switch between the different graphs by selecting from the tabs above the graphs.
Bounce and Exit Rate is on the y axis and page Onload time is on the x axis. This view gives you great insight into how performance is affecting your user’s experience.
Just like the graphs above, switch between the graph and table view of the data by clicking the tab. You can export the graphs using the hamburger menu in the top right, and you can export the tables by clicking the export button also in the top right.
Bounce Rate and Onload Table
At the bottom of the page you'll see the Bounce Rate and Onload table. This shows you the daily averages for bounce rate and onload for the past 7 days, and the average for the past 30 days at the far right. The daily numbers will appear in red if they are 15% worse than the 30 Day Average and green if they are 15% better than the daily average.