Summary

Analyze behavior from new and return visitors separately so you can answer questions like:

• Are my return visitors converting at a higher rate?
• Do new visitors spend more time researching products than return visitors?
• Are my remarketing efforts paying off?

In this guide, learn:

• How to analyze new vs return visitors in Custom Reports & Data Science

Analyzing New vs Return Visitors in Custom Reports & Data Science

• Navigate to Data Science Insights.

• Click "+ New Custom Graph"
• Select "Real User"

• Select a graph type
  For this example, let's select "Line Graph".

• Choose "Visitor Type" under "Group Lines By"

• The "Visitor Type" field will appear. Select both New Visitors and Returning Visitors.

• Now select the metric you'd like to track. There are 15+ to choose from!
  For this example, let's select "Conversion Rate".

• Select "Next" if you'd like to further filter the analysis. 
• Select "Go" to run the analysis. 
  See the data broken out by visitor type in graphical and tabular formats.

• In this example, returning visitors convert at a 3.80% higher rate.