Five Forces Pt. 2 - When Faster Isn’t Better: Why Sales Can Decline the Faster a Web Page Loads

We all know that faster web pages generally translate to more revenue. But if we look closer, page by page, we see this may not always be true. Sometimes, the inverse is true. But how could a slower page produce more conversions?

In this session, Blue Triangle's Founder and CTO, Tim Grant, will discuss what factors are causing this and what you can do about it to ensure you have the right approach to web performance.