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Blue Triangle Tag Data Collection

Blue Triangle does not collect personal information like names, addresses, phone numbers, credit card numbers, social security numbers, pictures, and social preferences.

To provide malicious bot detection and geolocation information, as required for digital experience optimization, Blue Triangle captures IP addresses. Blue Triangle pseudonymizes IP addresses at collection. As a result, the IP addresses captured are not tied to any personal information and our data collection and processing continues to be fully compliant with the GDPR legislation.

DETERMINED FROM DATA SENT BY BROWSER:

BROWSERVERSION

Version of browser

HOST

Hostname

BROWSER

Name of browser

DOMAIN

Domain Name

OS

Operating system

FILE

Filename Request

DEVICE

Device type or brand

ENDUSERPLATFORM

Device platform

URL

URL visited

UA_STRING

User Agent string (browser definition)

REFERRINGURL

Source URL

 

DETERMINED BY DATA GATHERED FROM CUSTOMER WEBSITES:

CUSTREWARDLEVEL

Customer defined

CARTVALUE

Cart value prior to checkout

CAMP_SOURCE

Customer defined

BRANDVALUE

Cart value at checkout

CAMP_MEDIUM

Customer defined

ORDERNO

Customer defined

CAMP_NAME

Customer defined

ORDERTIME

Customer defined

CUSTOMVAR1

Customer defined

ORDERCOUNT

Customer defined

CUSTOMVAR2

Customer defined

C_COUNT

Items in cart prior to checkout

CUSTOMVAR3

Customer defined

CO_COUNT

Items in cart at checkout

CUSTOMVAR4

Customer defined

SITE_DATA_CENTER

Customer defined

CUSTOMVAR5

Customer defined

SITE_LAYOUT

Customer defined

PAGEVALUE

Customer defined

AB_SEGMENT

Customer defined

ORDERID

Customer defined

 

DETERMINED BY BTT CUSTOM COOKIE:

RETURN_VS_NEW

Return vs New visitor

DETERMINED BY BROWSER NAVIGATION TIMING API: AS DEFINED BY W3C

MEASUREMENTTIME

ENTRYTYPE

DOMINTERACTIVE

PAGE_ELEMENT_COUNT

NAVIGATIONSTART

EVENTTYPE

DOMCONTENTLOADEDSTART

PAGE_SIZE

UNLOADEVENTSTART

PGTIME

DOMCONTENTLOADEDEND

PAGE_SIZE_COMPRESSED

REDIRECTSTART

DNSTIME

LOADEVENTSTART

JS_SIZE

FETCHSTART

TCPCON

NAVIGATIONTYPE

IMAGE_SIZE

DOMAINLOOKUPSTART

BASEPAGETIME

REDIRECTCOUNT

PAGESIZE

CONNECTSTART

DOMCOM

XFER_SIZE

PAGEWIRESIZE

SECURECONNECTIONSTART

FIRSTBYTE

ENCODED_SIZE

DOMAINLOOKUPEND

REQUESTSTART

SSLTIME

DECODED_SIZE

REDIRECTSTART

RESPONSESTART

TOTRD

CONNECTSTART

REDIRECTEND

RESPONSEEND

FIRSTPAINT

CONNECTEND

DURATION

DOMLOADING

PRERENDERSWITCH

INITIATORTYPE

STARTTIME

FIRSTCONTENTFULPAINT

FIRSTMEANINGFULPAINT

TIMETOINTERACTIVE


DETERMINED FROM THE BROWSER IP ADDRESS:

COUNTRY

REGION

ISP

CITY

NETSPEED