BI Dashboard: Period-over-Period Key Metrics Dashboards

Table of Contents

• Introduction
• Dashboard Components
  • Key Metrics Visualization
• Filter Options

Introduction

This set of dashboards offer a comprehensive overview of the key metrics for users, in a comparative manner.

Example:

Predefined time periods for these dashboards:

• Daily, Weekly
• Monthly, Quarterly

There are 8 different dashboards, one for each predefined time period listed above, addressing unique aspects of performance:

• Revenue Dashboard
  • Conversion Rate %
  • Sales $
  • Average Order Value $
  • Revenue per paying User $
  • Revenue per Session $
• UX Metrics
  • Onload (Seconds)
  • LCP (Seconds)
  • CLS (Score)
  • INP (Seconds)
•  Bounces
  • Bounce Rate %
• Traffic
  • Unique Visitors
  • Returning Visitors
  • Sessions
  • Session Duration (seconds)

Dashboard Components

Key Metrics Visualizations 

In each of these dashboards, for each metric, the timeframe, KPI and the comparative trendline are shown. In this example, the INP value is charted to the left in the daily comparative dashboard, and in the right for the weekly one.

Filter Options

• End Date: According to the period user in the dashboard (daily/weekly/monthly/quarterly), this would be the first date to be excluded from the dashboard. This value can be fixed, however for scheduled dashboards, it is recommended to use "matches a user attribute" and then select "start of the month" or "Start of the week" so that when the dashboard is sent, it includes the period leading to the time the dashboard is created.
• Comparison Method: Directly vs. previous or vs. same period last year
• Browser: Selection of browsers
• Bot Traffic: Defaults to exclude bots
• Device: Desktop or Mobile (browser)
• Operating System: Selection of OS
• Originated from
  • RUM Browser: Desktop browsers
  • Native App: Native app views (iOS, Android)
  • Webviews: HTML pages that are rendered inside a mobile application (Hybrid Application Explainer) 
• Page Name: Page selector
• Return/New User
• Traffic Segment
• Percentile (applicable only to CWV, default is 75th percentile)

Note: When scheduling a dashboard report, the resulting dashboard report will be using the filter settings selected in the dashboard. If, in the scheduling dialog, the user selects other filters settings (in the filters tab), those settings will override all others.