How does the Revenue Attribution calculation work?

There are usually a lot of questions around the Revenue Attribution.  While the Revenue Attribution page itself lays out the methodology on how the number is calculated, sometimes there are still a few questions remaining.  I am hoping to answer a few of those right now.  

Usually the biggest questions around Revenue Attribution is how does it work and why is it useful.  Blue Triangle's Revenue Attribution  provides a unique comparative analysis on conversion rate and revenue between two time periods.  With this analysis, we are able to completely remove any other factors that could impact revenue (usability, functionality, aesthetics, etc.) and focus only on performance.   By removing all other factors, users are able to see how an increase (or decrease) in performance impacted revenue over a given time period.  

To get the most out of this report, it is important to find exactly when a change in performance occurred and have the baseline prior to that time period.  Then compare to the time period after that change in performance to see how revenue was impacted.