Table of Contents
Introduction
This set of reports offer a comprehensive overview of the key metrics for users, in a comparative manner.
Example:
Predefined time periods for these reports:
- Daily, Weekly
- Monthly, Quarterly
There are 4 different reports addressing unique aspects of performance:
-
Revenue Report
- Conversion Rate %
- Sales $
- Average Order Value $
- Revenue per paying User $
- Revenue per Session $
-
UX Metrics
- Onload (Seconds)
- LCP (Seconds)
- CLS (Score)
- INP (Seconds)
-
Bounces
- Bounce Rate %
-
Traffic
- Unique Visitors
- Returning Visitors
- Sessions
- Session Duration (seconds)
Report Components
Key Metrics Visualizations
In each of these reports, for each metric, the timeframe, KPI and the comparative trendline are shown. In this example, the INP value is charted to the left in the daily comparative report, and in the right for the weekly one.
Filter Options
- End Date: According to the period user in the report (daily/weekly/monthly/quarterly), this would be the first date to be excluded from the report. This value can be fixed, however for scheduled reports, it is recommended to use "matches a user attribute" and then select "start of the month" or "Start of the week" so that when the report is sent, it includes the period leading to the time the report is created.
- Comparison Method: Directly vs. previous or vs. same period last year
- Browser: Selection of browsers
- Bot Traffic: Defaults to exclude bots
- Device: Desktop or Mobile (browser)
- Operating System: Selection of OS
-
Originated from
- RUM Browser: Desktop browsers
- Native App: Native app views (iOS, Android)
- Webviews: HTML pages that are rendered inside a mobile application (Hybrid Application Explainer)
- Page Name: Page selector
- Return/New User
- Traffic Segment
- Percentile (applicable only to CWV, default is 75th percentile)
Note: When scheduling a report, the resulting report will be using the filter settings selected in the report. If, in the scheduling dialog, the user selects other filters settings (in the filters tab), those settings will override all others.
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