The Bottom of the Sales Funnel Widget allows you to see step-by-step "conversion" rate as your customers proceed through the checkout process. This is the same graph you'll see on the Bottom of the Sales Funnel Analysis page.
In order to create this widget, you'll need to have first created a Bottom of the Sales Funnel Path. You can do this on the Funnel Configuration page.
About the Bottom of the Sales Funnel Widget
To configure this widget, select your sales funnel path from the list and apply any filtering you need.
Once the widget loads in the page, you'll see the funnel depicted in a graph. For each transition in the funnel, there will be an associated conversion rate displayed to the right.
At the bottom you will see an overall "Bottom Funnel Conversion." It's important to include the Order/Purchase Confirmation Page in the funnel so this percentage is accurate and includes the entirety of the bottom of your sales funnel. This conversion rate is the total number of visitors who entered the funnel and ultimately converted.
This graph is based on the Dashboard Time Period and you'll see the time period explicitly defined at the top of the widget.
If you're interested in learning more about the Bottom of the Sales Funnel analysis, we invite you to watch our Product Training session on this topic.