How to Use the Revenue Attribution Page

Table of Contents

• Overview
• How to Find the Revenue Attribution Page
• How to Filter Revenue Attribution Page
• Revenue Attributed to Performance
• Revenue Attributed to Page Load Time
• Revenue Attribution by Page
• Page Table

Overview

Blue Triangle can attribute revenue to any performance change you make to your website. The Revenue Attribution page displays the revenue gains or losses that can be attributed to the site's performance, page load times, and the individual pages of the site. 

How to Find the Revenue Attribution Page

To locate the Revenue Attribution page click on the menu on the top left of the Blue Triangle Portal, go to the Business Analytics tab and click Revenue Attribution. 

How to Filter the Revenue Attribution Page

At the top of the page you will find an arrow that will drop down additional filters. This enables for filtering based on Event Markers, date, page name, content group, traffic segment, granularity, performance metrics, and session percentile. 

Further filtering of revenue attributions can be found through the funnel icon at the top right hand side of the page.

Revenue Attributed Performance 

In the top left of the page you will find an overview of Revenue Attributed to Performance over the chosen time period. This compares the Total Performance Cost to the Observed Total Sales.

This data is broken down by device type as well, so you can see the impact it has across each individual device type.

Revenue Attributed to Page Load Time

On the right side of the page, you can see a graph showing revenue attributed to page load time, again broken down by device type.

Revenue Attributed by Page

Next, you can look at this bar graph to see revenue attributed by page, with tabs at the top to switch between device types.

Page Table

The table at the bottom of the Revenue Attributions page showcases more detailed data on changes of onload time of a page and how it affects revenue. You can click the export button in the top right to save this table as CSV, TSV, JSON, or Array. 

Clicking on a page name open another window to see a more specific overview of data for that page.