Summary

Real-time monitoring of your marketing campaigns gives you the insight to optimize them on the fly. 

Learn how to:

• Track the success of your marketing campaigns
• Visualize the customer journey for your marketing campaigns

For help configuring tracking for revenue, traffic segmentation, marketing campaigns, A/B segments and others, we invite you to checkout our help articles. Or, consider professional assistance from our Data Science Team.

Track the success of your marketing campaigns

• Navigate to "Marketing Insights - Customer Journey Analysis".

Now you'll see a list of your campaigns, as well as (All Traffic) and (No Campaign Assigned).

Metrics reported include:

• Sessions
• Page Views
• Bounce Rate
• Onload
• Orders
• Conversion Rate
• Revenue

In this example, there are two campaigns generating traffic: Google CPC & Weekly Sale.

• Click any row to see a list of landing pages from that campaign as well as the performance of traffic going to each landing page.

• Select a Landing Page to get more detail

• In this example, we are looking at campaign traffic that landed on the homepage.

• Select "Paths" to see the ways visitors navigated the website from a campaign.

• Now you can see the metrics for every path taken on your website.

• Converted paths and Not Converted paths are ranked separately. This helps you understand the journeys that perform well and the ones that don't.
• Select any path to visualize that path's customer journey.
  Here, we are looking at the customer path that led to the highest amount of revenue.

• Visualize the customer journey for your marketing campaigns
• There are two ways to visualize the customer journey.
• Selecting the "Path Flow" tab
  Navigate to "Marketing Insights - Customer Journey Analysis".

• Then select "Path Flow".

• Go to the "Filters" menu and select the campaign you'd like to track.

• Click "Apply Filters" and the Path Flow will change accordingly.

• Selecting a path from inside the "Path Analytics" tab.
  Navigate to the "Path Analytics" tab from inside "Marketing Insights - Customer Journey Analysis".

• Click on any path to generate a visual of that path's journey from the campaign you have selected in the Filters menu.