Summary
Real-time monitoring of your marketing campaigns gives you the insight to optimize them on the fly.
Learn how to:
- Track the success of your marketing campaigns
- Visualize the customer journey for your marketing campaigns
For help configuring tracking for revenue, traffic segmentation, marketing campaigns, A/B segments and others, we invite you to checkout our help articles. Or, consider professional assistance from our Data Science Team.
Track the success of your marketing campaigns
- Navigate to "Marketing Insights - Customer Journey Analysis".

Now you'll see a list of your campaigns, as well as (All Traffic) and (No Campaign Assigned).
Metrics reported include:
- Sessions
- Page Views
- Bounce Rate
- Onload
- Orders
- Conversion Rate
- Revenue

In this example, there are two campaigns generating traffic: Google CPC & Weekly Sale.
- Click any row to see a list of landing pages from that campaign as well as the performance of traffic going to each landing page.

- Select a Landing Page to get more detail

- In this example, we are looking at campaign traffic that landed on the homepage.

- Select "Paths" to see the ways visitors navigated the website from a campaign.

- Now you can see the metrics for every path taken on your website.

- Converted paths and Not Converted paths are ranked separately. This helps you understand the journeys that perform well and the ones that don't.
- Select any path to visualize that path's customer journey.
Here, we are looking at the customer path that led to the highest amount of revenue.

- Visualize the customer journey for your marketing campaigns
- There are two ways to visualize the customer journey.
- Selecting the "Path Flow" tab
Navigate to "Marketing Insights - Customer Journey Analysis".

- Then select "Path Flow".

- Go to the "Filters" menu and select the campaign you'd like to track.

- Click "Apply Filters" and the Path Flow will change accordingly.

- Selecting a path from inside the "Path Analytics" tab.
Navigate to the "Path Analytics" tab from inside "Marketing Insights - Customer Journey Analysis".

- Click on any path to generate a visual of that path's journey from the campaign you have selected in the Filters menu.

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